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Creative Strategy and the Business of Design

Creative Strategy and the Business of Design

by Douglas Davis
208 Pages · 2015 · 3 MB · 2 Downloads · New!
" Happiness doesn't result from what we get, but from what we give. ” ― Ben Carson
Designing Brand Identity
by Alina Wheeler
336 Pages · 2018 · 18 MB · 1,852 Downloads · New!
The “Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition” is a great book that describes the brand and its importance in marketing. The author of this helpful book is Alina Wheeler. Alina is a branding consultant whose clients have included Berwind, Guardian, Vanguard, and IBM. She engages enterprises in a dynamic process to build their brands and embrace best practices. In Designing Brand Identity, the 5th edition is the first book that reveals the five-phase methodologies of branding. Alina says Designing Brand Identity has a pragmatic and easy to understand resource for all brand makers, like global and local. It describes in detail for implementing an entire brand system.