The “Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition” is a great book that describes the brand and its importance in marketing. The author of this helpful book is Alina Wheeler. Alina is a branding consultant whose clients have included Berwind, Guardian, Vanguard, and IBM. She engages enterprises in a dynamic process to build their brands and embrace best practices. In Designing Brand Identity, the 5th edition is the first book that reveals the five-phase methodologies of branding. Alina says Designing Brand Identity has a pragmatic and easy to understand resource for all brand makers, like global and local. It describes in detail for implementing an entire brand system.