Category Creation is an entrepreneurship, advertising, business marketing and business planning book which shares the proven techniques and methods to start a business in style. Anthony Kennada is the author of this magnificent book. What do you learn from iconic brands like Salesforce, Gainsight, and HubSpot? Why people and public speakers always focus on a unique idea? Why you can’t able to defeat the high-level companies? What are the common mistakes that businessmen and entrepreneurs did in the beginning? Why innovative companies are leading the industries with their new technology and brands? How big companies deal with customers and employees? Why innovation always showed up from bigger companies or have intelligent minds? What is the role of timing and luck in our business?
The “Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy“ is an instructive book for all the businessman. Lawrence Ingrassia is the author of this great book. Lawrence Ingrassia is a former business and economics editor and deputy managing editor at the New York Times. He also served as managing editor of the Los Angeles Times. The coverage he directed won five Pulitzer Prizes as well as Gerald Loeb Awards and George Polk Awards.
“Unconscious Branding” is an informative book to understand the digital marketing world. Douglas Van Praet is the author of this book. Douglas is Executive Vice President at Deutsch LA, one of the nation’s hottest and agencies, where his responsibilities include Group Planning Director for the highly acclaimed and coveted Volkswagen account. His unique approach using reverse-engineered behavioral change therapy and neuroscience has produced effective, award-winning campaigns and product launch for leading advertisers of many of the world’s most successful brands. This book is really informative for marketing professionals who want to understand the difference between what consumers say and what they do.
The “Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” is a wonderful book that guides the readers on how human beings make decisions. Brand Seduction is written by the author Daryl Weber. Daryl Weber is a branding consultant whose work has influenced many of the best and biggest brands in the world, including Nike, Coca-Cola, and much more. He was a Director of Strategy at the boutique brand and innovation consultancy Redscout, where he advised Fortune 500 companies on new product innovation and brand positioning.
Content Marketing Works is the business, digital marketing and SEO guide which tells the different principles which are effective to promote your business through digital marketing. Arnie Kuenn and Brad Kuenn is the author of this highly informative book. According to the author, five years ago was the best time to practice content marketing but we have the second best chance to promote our business today. The business which grows most from last few years and there is one thing common among all them is the use of content marketing. Mentors are also focusing on digital marketing and companies hire the highly paid writers for their companies. This is the brand new book in which reader find out the eight major techniques which are helpful in content marketing and growing your business. It leads the startups to large businesses in minimum time. First of all, you need a complete strategy development for your business by understanding the niche of business. The reader will learn about the best practices of creating and optimizing the content. What exactly means by content marketing? What is the rule of SEO on modern business and how social media helps to perform SEO effectively? How I can customize a full nurturing strategy for my business? All in all, it is the best guide for content marketing.
The book “Trading With The Odds: Using the Power of Probability to Profit in the Futures Market” is all about marketing. It is written by famous market analyst Odds by Cynthia A. Kase. Marketers and businessmen can take this book as a simple guide to boost their sales and revenue. It is written so beautifully that every trader will appreciate this reliable, realistic, and systematic approach to trading financial and commodity markets. In a step-by-step manner, Cynthia A.
Kase applies a rigorous mathematical discipline to financial speculation and explains how to analyze markets, forecast price movements, develop trading strategies, and manage trading capital.The book has contained complete coverage of money management, including the author’s own “Kase Dev-Stop” a highly calibrated money management tool. For analyzing markets in a more efficient way there are many uses and abuses of conventional technical analysis added in this book. In summary, Trading With The Odds is a great book on marketing and we highly recommend it. You can also Download Marketing to Women by Marti Barletta PDF Free.